March 7, 2012
The United States Youth Cricket Association is pleased to announce that Reebok Cricket has signed a three-year agreement to become the organization's Official Apparel Sponsor.
"USYCA welcomes this important partnership with Reebok Cricket," said USYCA President Jamie Harrison. "Reebok's leadership in the global cricket marketplace is well-established, and USYCA is proud to be associated with the Reebok brand.
"Reebok's sponsorship of USYCA is the first of its kind for an international sports brand in the United States cricket market, and thus continues the USYCA tradition of changing expectations for cricket in America," said Harrison.
For USYCA, the agreement will ensure that the organization's growth, and its ability to impact youth cricket development, will continue its dramatic pace.
"The funding derived from this partnership will help to further the expansion of youth cricket in the United States for years to come," Harrison said. "The bar has again been raised, and USYCA, working together with Reebok, looks forward to an exciting future."
"Reebok is proud to support USYCA and youth cricket in America," said Sai Vajha, Head of Cricket for Reebok North America. "The success of USYCA in developing cricket has set it apart, and Reebok is eager to join with USYCA in growing our great game in the United States."
In addition to the financial components, Reebok will produce official USYCA licensed apparel, which, along with other Reebok apparel and equipment, will be made available through a web portal on the USYCA homepage.
Reebok is also an official supplier of apparel to Sri Lanka, Canada and Zimbabwe national cricket sides, as well as several teams in the Indian Premier League.
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.
The United States Youth Cricket Association (USYCA) is the largest organization in the United States devoted to the promotion of the game of cricket among young people and is a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code. For more information, visit USYCA at usyca.org.